Branding for the start up company “Pinpoint Digital Services”
Corporate Design for Pinpoint Digital Services
This was my logo design proposal for a start up company called Pinpoint Digital Services. Unfortunately, the owners decided to part ways before the launch. Pinpoint Digital Services specialized in Search Engine Optimization & Search Engine Marketing. After they told me the name of the company, I was sketching some ideas for the logo. I came up with a pinpoint icon, not only because it was mentioned in the name, but to give the logo further emphasis on the precision of the company’s SEO and SEM skills. The iconic red for the pin seemed like the right choice for me as the company was from Switzerland, which would also suit the red and white Swiss flag.