This is a logo design concept for a fictional coffee store.

Fictional Logo: Coffee & Shakes

When I was doing my A-Levels in 2016, I got the opportunity to create a logo design for a fictional coffee company. I went with a bright color palette to attract a young crowd. The vintage typeface helped it make look more trendy, which could attract hipsters and teens. The concept for this emblem started off as a sketch. I received a design brief from my teachers, which stated that the fictional company will be selling two products, namely coffee and milkshakes. Hence the name Coffee & Shakes. This was the main reason for the banana in the coffee mug.

Sketch vs. Final Logo





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